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Overview

Nest Invest is an investment consultancy company with a visionary approach that shapes the present and future of the real estate sector, prioritizing professionalism, long-term and global thinking, unwavering ethical values, selectivity in projects, and pushing boundaries with technology investments to facilitate the work of all stakeholders.

We are seeking applications for the position of "Digital Marketing Specialist" to be appointed at Nest Invest:

QUALIFICATIONS:

• Experience:

• Minimum of 3-5 years of digital marketing experience, preferably with a focus on real estate marketing.

• Proven track record in managing social media, SEO, PPC, and email marketing campaigns.

• Skills:

• Expertise in SEO, Google Analytics, Google Ads, and Meta Ads.
• Strong content creation and copywriting skills, with an eye for detail.
• Ability to analyze data and optimize campaigns for better performance.
• Knowledge of CRM and marketing automation platforms (e.g., Bitrix, MailChimp).

• Soft Skills:

• Excellent communication and interpersonal skills.

• Creative thinker with problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.

• Preferred Qualifications:

• Experience with AI software (e.g., Midjourney, Runway, ChatGPT) is a plus.

• Graphic design skills (Photoshop, Canva, Illustrator) are a bonus.
• Familiarity with emerging digital marketing trends (influencer marketing, virutal reality, chatbots, etc.) is advantageous.

JOB DESCRIPTION:

• Social Media Marketing:

  Develop and execute engaging social media strategies across platforms (Meta, Youtube, LinkedIn, etc.)

• Create, curate, and schedule content to promote property listings, and real estate services.
• Manage social media accounts and monitor engagement, responding to customer inquiries and comments.
• Develop and execute digital corporate marketing plans.

• SEO and Website Optimization:

  Conduct keyword research and implement SEO best practices to optimize content and drive organic traffic.

• Track website performance, manage analytics, and recommend improvements to enhance user experience and lead conversion.
• Collaborate with web developers to ensure on-site SEO and technical optimizations are in place.
• Paid Advertising (PPC/Google Ads/Meta Ads):

• Design and manage PPC campaigns, including Google Ads, Meta Ads, and other real estate-focused advertising platforms.

• Monitor ad performance, conduct A/B testing, and optimize campaigns to maximize ROI.

• Email Marketing:

  Develop email marketing campaigns for property updates, newsletters, and drip marketing strategies.

• Segment email lists and create tailored content to nurture leads and build long-term relationships with clients.

• Content Marketing:

  Create compelling blog posts, articles, property descriptions, and marketing materials that align with SEO strategies.

• Work with the design team to produce high-quality visuals for digital campaigns.

• Market Analysis & Trend Monitoring:

• Stay up to date on real estate marketing trends and industry best practices.
• Analyze competitor activities, customer insights, and market data to inform marketing strategies.

• Collaboration:

• Work closely with marketing, sales, and design teams to ensure alignment on campaigns and property marketing efforts.
• Report regularly on marketing KPIs, campaign performance, and key insights to the marketing and management teams.